This time of year, many people like to go visit destination gardens– whether on a romantic excursion, fun family outing or alone to view the gorgeous flowers at their height. When trying to decide where to go, it is important to see:
- Lots of photos of the garden areas throughout the year
- List of unique aspects present in that particular garden
- Nearest cafe/restaurant (especially if there is one in the garden itself)
- Directions and location information
- Special events and photography policies
This is an example of trying to do too much at once. Part of the reason Google is often more popular than Yahoo is that their landing page is very simple and not filled with information and boxes everywhere. On this landing page there are several constant moving images that are not in sync, all sorts of tidbits hither and thither and seemingly no structure. Each individual piece of information is excellent, it is simply how they are presented. For example, the hours of the gardens are right in the landing page– if you can find them.
The navigation list is extremely long and not above the fold. After scrolling and scrolling as the list goes on and on, many web visitors would simply leave rather than sit and read down it trying to find the pertinent information. None of the links are wrong– they each have good information– it is simply a matter of organization and hierarchy.
If someone had plenty of time and was willing to spend much of it reading through web sites, this is an excellent information source. For the majority of the population, however, it is a severe disappointment.
While in general it is not a good idea to use so many dark colours on a web site unless it is an art portfolio, the restful greens are not too distracting. The overall layout of the site is much more pleasing and easy to understand, although the main body text is tiny and almost impossible to read.
Notice in the navigation that they broke down the multitude of links into main categories of “Learn More, Visit, Events, Shop”. While the general principle is excellent, they unfortunately still did not choose a helpful hierarchy for a visitor. Remember that most web users are not proficient with their mouse and find multiple dropdown/flyout menus difficult. In order to merely find the garden hours, it goes:
Visit > Plan Your Visit > Hours
Finding that path took a little while, since “Plan Your Visit” is not very descriptive. People want to know the hours and admission prices right up front. A better path might have been a simple:
Visit > Hours & Admission
The same was true about the garden itself. For someone who had not been to the Japanese Tea Gardens before, a big question is ‘what do they look like?’ There are a few lovely spot graphics, but the explanations about the gardens are a bit buried and unclear.
Learn More > The Five Gardens > Individual Garden
Which is buried in a long list of things like “Articles” “Press Room” etc. It would be worth splitting out a new main navigation category of an easy “The Gardens” right along the top of the site. The pages for each garden have plenty of pictures and explanation, it is just a matter of finding them.
The events area is quite well done, other than the multiple menus. It breaks down the categories of events, which is helpful. Each event has plenty of information and accompanying images along with cost and reservations.
In general, the web site is very pleasing and has plenty of beautiful photos creating an excitement about the gardens. With a bit more organization for potential new visitors and some larger text sizes, it would become a fantastic site.
Royal Botanical Gardens, Canada
Though there is a lot of information presented on the main page, it is done using a careful magazine grid structure that people are used to and includes plenty of large open areas and interesting images to avoid all the text being overwhelming.
The hierarchy of the navigation list could definitely be challenged, but there are not that many total link categories so it is possible to skim them quickly.
Like the Tea Gardens, it is difficult to find a simple tour of what the gardens look like (are they worth visiting?). They are buried under the visit and explore section using very small text and way down below the shuttle buses info.
The basic information such as hours and admission prices also require multiple clicks to find. People want that information quickly and in large text.
There are some very interesting aspects to the site, including a gardening magazine, documentation of each plant present and practical gardening information. They also list the restaurants available, although in a somewhat confusing manner.
They have plenty of information that is presented in a decently organized fashion, but lack the visual appeal of the Tea Garden web site.
This is an example of an extremely well designed web site. Notice the large text, extremely organized information sidebar with spot graphics, single photo area and clear navigation? This is what a garden site should look like.
The menus are easy to understand both for first time visitors and fans of the garden who want in depth information. Image galleries and garden information is easy to find, restaurants have their very own navigation link with clear information and the events calendar is right up front as well.
The only issue on this lovely web site is finding Admission and hours. They are grouped together, but are always far down in the link hierarchy. They also include multiple clicks to find them. I’m not sure why everyone seems to think that hiding admission prices and hours is a good thing, considering it is the first item many people will want to look up. Pretty much every visitor will first look at the landing page garden photos and go ‘how beautiful, I’d love to visit’ then want to have a quick glance down to see the price and hours. This answers the ever burning modern question ‘can I afford it?’ if the answer is no, they don’t want to waste time on the site other than for wistful drooling over the photo gallery.
What we learned:
- Keep the landing page simple with only pertinent information
- Put links into categories rather than listing every page on the site in one long list
- Make sure the hierarchy of links is clear
- Always consider first time visitors and make it easy for them to navigate
- Don’t bury important info like hours and admission prices
- Have enough spot photos to keep people interested
Recent Comments