As I was driving around during December, I noticed a lot of banners hung by churches out on their front lawn or by their parking lot advertising their Christmas Eve service. The image above is a quick reproduction of one (with the church’s name changed) that floored me. Here you are driving along at a
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There is an Australian fantasy series where a group of girls turn into mermaids if water touches them. If this is extrapolated to marketing, with water as the message turning potential customers into actual leads or customers, there are three general types of marketing techniques which can be used online and in print. 1. Sprinklers
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Design for email is different than design for websites. Often even the best designers are still thinking in terms of magazine ads—images and interesting backgrounds to catch the eye of a casual reader flipping through the magazine. That is true in web banners as well, which need to be dramatic to catch someone’s eye. Email
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