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Stock photos don’t have to be a ripoff—using Google Images is

Published on December 1st, 2011

It is so easy to find fantastic photos using the images search at Google and similar websites. Snagging photos or illustrations for your website from there, however, is like swiping jewelry off the counter at Cartier. Someone spent time finding, creating, or legitimately paying for the images on their website. It is not only rude

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Popular website design color palettes for fall

Published on November 1st, 2011

Although website design usually follows brand trends for choosing a color scheme, often a designer will hype up the brand using trending colors online. Logos are usually 1-2 colors—not necessarily enough to create a dynamic website that pops to the viewer. Here are three different color palettes that I am seeing used extensively in website

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Duplicate article posting: what’s the big deal?

Published on October 1st, 2011

There is some confusion going on about Google’s recent Farming Panda Update. The average person I have talked to seemed to think that as long as they wrote the content, it was okay to have it online duplicated in a bunch of places. An example is an employee who wrote a brilliant article that was

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Choosing a CMS: WordPress, Joomla!, Drupal, and more

Published on September 1st, 2011

WordPress Best suited for: Blogs, Portfolios, Social / Community, Small Shopping / eCommerce Not for: Large eCommerce, Text-heavy Large Sites Originally created for blogs, and now set up for regular websites, it has an “out of the box” philosophy. It is simple to install, and you can get up and running with it quickly. Many

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3 Types of Marketing: Learning from H2O

Published on August 1st, 2011

There is an Australian fantasy series where a group of girls turn into mermaids if water touches them. If this is extrapolated to marketing, with water as the message turning potential customers into actual leads or customers, there are three general types of marketing techniques which can be used online and in print. 1. Sprinklers

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When web fads go wrong—tiny type

Published on July 1st, 2011

As you can see in this excerpt, the text is difficult to read—one of the biggest problems I have noticed lately in website design. It has become a fairly standard size online, and trying to make out even a short paragraph requires squinting and careful observation, never mind long articles. The designers probably assumed the

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Outdoor advertising and website design

Published on June 1st, 2011

I saw this truck parked and was very impressed with the design. With outdoor advertisements, most people see them while driving or walking by. The message must be instant, easy to read, and go straight to the call to action with lightning speed. “Get Loading Help!” is instantly visible, because it is huge, bold, and

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Best Practices—band wagon fallacy or universal benchmark?

Published on May 1st, 2011

It is becoming more popular to use the phrase “best practices” or “best practice” with regards to design. The problem I am running into is that no-one seems to know what that means. Definition 1 – What all the other designers are doing. I hate to be the one to say this, but just because

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Apps for working in the cloud

Published on April 1st, 2011

Website design often involves collaboration and moving files across various platforms and devices. One of the questions that comes up is how to organize file sharing / the cloud, especially with iPads and laptops. There are many options available, including paid services, so I took the time to try available options in Quickoffice (app for

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Hierarchy avoids a jumbled website

Published on March 1st, 2011

Notice that this site does not have a clear hierarchy—the text has a similar weight and size despite its importance. For example, this is the detail page for selling sheet music for a particular aria, yet it is not immediately obvious which aria that is, since the headline is almost identical to the body text

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