On a web site, one of the most important things to consider is keeping as much content “above the fold” as possible—that means reducing the vertical height of the page. Bullet lists add significantly to the vertical height, so are they worth the trouble on a web site? Can this be done without bullets? The
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Reasons Flash is a problem – One of the top reasons browsers crash – Usually cannot bookmark individual pages – Often difficult to copy paste text – Wait time while site loads (even on fast connections) – Animation feature overused and distracting/irritating most of the time – Not all devices/browsers currently support it, and constant
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Design for email is different than design for websites. Often even the best designers are still thinking in terms of magazine ads—images and interesting backgrounds to catch the eye of a casual reader flipping through the magazine. That is true in web banners as well, which need to be dramatic to catch someone’s eye. Email
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A hero shot photo is an excellent choice for a bakery website. It gets a visitor’s mouth watering the moment they arrive. Food photography is currently soft, often with specific areas in focus, whereas in the 1990s, food photography was completely in focus, but not as instantly appealing. I was looking at the Bouchon Bakery,
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Columns are your friend in browser website design, because they bring more items above the fold. In the days of paper newspapers, they were folded in half to show the top portion in the stand. Anything not visible was below the fold, and therefore people did not see it until they bought the newspaper. In
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As a resident of the San Francisco Bay Area on the border of the wine country, wine pairings are an important aspect of local culture. What I noticed on websites offering recipes for that culinary art was that they were not oriented in a practical manner. After examining fifty sites, I saw all sorts of
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In the late 1990s, websites loved to use introduction “splash” pages with a single photo or animation, title of the site, and some variation of “enter here.” The homepage was covered with so much information a visitor did not know where to go first. Now, most websites eschew the splash page and go straight to
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